5 Ways to measure your Social Brand Equity – Piama Media Labs
Did you Google an unknown word recently? Did you WhatsApp your long lost college mate to catch up some time? Or use a Band-Aid to cover up that cut you got while playing a high-spirited match of football?
Do you notice anything shared in the above questions? That’s right, a brand’s name replaced the actual verb for the action to be done, yet had the same connotation.
