All telemarketing messages to be delivered to mobile subscribers, COAI

Telecom operators have started the process of scrubbing telemarketing messages but will allow their transmission to mobile subscribers till regulator Trai takes a final call, according to industry body COAI. The Telecom Regulatory Authority of India (Trai) on March 12 gave three days” time to entities like banks, e-commerce firms and others for complying with telemarketing rules, failing which they were to be barred from sending out commercial communication to customers.