How to Apply Purposive Sampling in Social Science Research? Tips and Tricks!

Are you going to conduct a qualitative study and are confused about how to apply to purposive sampling? This sampling isn’t only about choosing strata of people to collect data. Instead, you will state every reason for choosing a specific group of individuals for your study. It will provide a logical ground for authentic and genuine research.

According to an article by Scribbr, purposive sampling is especially helpful for students and professionals when they have limited sources and are going to conduct qualitative or mixed-method research. Following a careful approach in purposive sampling isn’t optional; it’s a must because there is a high risk of bias in it.