A simple meaning for an XML (Extended Markup Language) sitemap could be that it gives a clue or signal to the Google bots (also known as the spider, robot) that the page URLs included in the XML sitemaps are important. The sitemaps provide valuable information about the photos, videos, and other files on the site. In its regular task, Google bots crawl or fetch for pages in its database that are numbered in billions which are further indexed. However, some pages could get skipped during the process. And that’s where sitemap proves to be useful, especially in these three cases

Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.

Keyword research is of utmost importance for SEO (Search Engine Optimization) and is practiced by SEO professionals to understand what people are searching for using search engines. The data is compiled and used to prepare a ranking strategy for a particular website that might be offering products, services, or content to target its prospective customers. Once we find the target keyword that people are searching for most, they proceed to make a list by searching similar keywords. However, keyword stuffing should be avoided as it brings no positive result. A website could be penalized by Google citing policy violations and could result in demotion on SERP(Search Engine Results Page) witnessing a considerable drop in rankings.