Is Qualitative Market Research an effective method?

Qualitative Market Research based on conversational approach, which means this type of technique highly relies on focused group, deep interview & other methods such social or web. Here observation is everything, all the end-to -end result based on observation & answers of pre-defined questions. Therefore qualitative research is considered as the most considered method around the globe, because it will provide generous reactions about products & services. Other benefits to of qualitative research are:

best picture across
Subjects and issues can be discuss in-depth
Understanding the Consumer Behaviour
Getting insights on products


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