Push Notification Basics: A Guide to Website Push Notifications

Web push notifications are real-time messages sent by websites to users’ browsers, offering instant communication even when users aren’t actively on the site. These notifications work across devices and platforms, appearing on desktops, tablets, or mobile devices via browsers like Chrome, Firefox, Safari, and Edge. They don’t require app downloads or personal details like email addresses, making them accessible and user-friendly. Users must opt in to receive these notifications, ensuring consent-based communication. Businesses use web push notifications for various purposes, such as promoting sales, sending news alerts, or reminding users of abandoned carts. With features like images, links, and calls-to-action, they are highly engaging and effective for driving traffic and conversions. Their instant visibility, accessibility, and cost-effectiveness make web push notifications a powerful tool for enhancing user engagement and retention.