WHAT IS PAY-PER-CLICK (PPC)? IN DETAILS

Pay-per-click (PPC) is an online advertising model that enables advertisers to display ads on various platforms and pay a fee only when their ad is clicked. It’s a highly targeted method where advertisers bid on specific keywords or audience demographics to have their ads displayed to the relevant audience. PPC campaigns are commonly seen on search engines like Google, social media platforms like Facebook, and other websites that offer advertising space.