Digital-First Branding: How Leading Companies Are Reinventing Strategies for the AI Era

As customer interactions shift online, top branding firms are pioneering innovative approaches to digital brand building. This forward-looking piece explores how they're integrating AI-powered analytics, dynamic identity systems, and immersive digital experiences into their methodologies. Discover case studies where traditional branding principles merge with cutting-edge technology to create living brand expressions that adapt across platforms and markets while maintaining core equity.