Google Local Service Ads are pay-per-lead ads designed to help local businesses connect with nearby customers searching for their services. These ads appear at the top of Google search results with a “Google Guaranteed” badge, building trust and increasing conversions. Businesses only pay when a customer contacts them directly through the ad, making it a cost-effective marketing option. Google Local Service Ads are ideal for service-based businesses like plumbers, electricians, and cleaners, helping them get more local leads, improve visibility, and grow their business faster.