SPARK Matrix™: Voice of Customer (VoC) Platform
The Voice of Customer market is undergoing a fundamental shift from capturing feedback to operationalizing intelligence at scale. AI is no longer a feature but a foundational layer, powering real-time insights, automation, and contextual engagement. Voice of Customer (VoC) Platform is no longer just a feedback collection system—it is an intelligence engine that powers real-time, customer-centric transformation. By combining AI, automation, and cross-functional integration